L.Eternity  Customer

preamble

Etnadi　

     L stands for Limited (limited) also stands for love (love), Eternity means eternal, endless. It expresses the interpretation of time and the cycle of life, just like the hands of a clock, it starts again after a circle. The designers of L.Eternity integrate their understanding of time into the design concept of clocks and watches-the never-ending pursuit of perfect works. L.Eternity's products are all produced in limited quantities, and all of them are brand-new designs, which allow you to have a unique niche feeling, which is a perfect embodiment of matching personal taste. This is an attitude of pursuing self. L.Eternity designers use this attitude and pursuit to shape their perfect designs.

The design of L.Eternity pursues innovation, perfection and respects classics. The designers of L.Eternity collect suggestions and ideas from watch lovers to design a unique watch rather than a simple commodity. "We pay attention to the public's ideas, and then show it perfectly" ----L.Eternity. Young designers have injected innovative elements and inherited classic models into L.Eternity. They are full of passion, break the rules, and are more in line with the atmosphere of this era. This era belongs to young people, and the passion never stops. L.Eternity extracts design inspiration from classic styles, rather than simply copying them. L.Eternity respects classics, and then regenerates classics in his own way. While stunning people, you can still feel the taste of classics.

L.Eternity strives for excellence in quality, has strict requirements on materials, and uses excellent materials under the existing conditions. The combination of multiple elements creates L.Eternity, a brand that has its own understanding of time, its own original design, its own pursuit of spirit, and its own requirements for quality. Through the L.Eternity brand, the designers of L.Eternity embody their passion, pursuit of perfection, and the spirit of paying tribute to classics.

As you can see, this is L.Eternity

Brand Concept

A pencil, a piece of white paper and the philosophy of L.Eternity, the legendary watch is shaped by the designer. First the sketches. The primary purpose of a sketch is to outline an idea with lines, show a function, and visualize a new design. They are the interpreters of the modeling language of L.Eternity. These extraordinary designs adhere to L.Eternity’s tradition of classic inheritance, keep up with the times, face the future, grasp the pulse of time, and integrate the past, present and future. This is the characteristic of all L.Eternity watches.

Every watch brought by Eternati is full of time and art

L.Eternity has always maintained a close relationship with many watch lovers, and we communicate and learn from each other in watch culture.

Watch lovers bring together watch lovers, so that everyone can speak freely and talk about love watches. Whether it is a top brand or an entry-level product, each has its own favorite choice. I believe that everyone will learn and make progress together in the big family of watch lovers, and understand their own watches.

We, who also like watches, also started from ignorant niches. From Shanghai and Zhongshan at the very beginning, to Patek Philippe and Philip Duffer, which are hard to reach. From the simple appearance to the type of machinery and even the craftsmanship of the movement, we have learned more. From domestic products to Switzerland, we know the gaps and deficiencies. I want to cheer up the national watch, and let us watch lovers start to understand the domestic watch. But in the general environment of market economy, how should Guobiao better itself? Do marketing? Just for a simple look? In fact, we know that what really needs to be improved is the improvement of every process. The sophistication of each accessory determines the overall craftsmanship of the watch. Macro distance is an important criterion for testing watches. This is the details that determine success or failure.

So, we are used to seeing overwhelming advertising money. Because we know that the sales cost of watches is not only the material cost and process cost, but also the advertising cost and sales cost. So we don't want a watch to add too much cost that has nothing to do with the craftsmanship. In this way, the small group custom watch was born. A model that focuses on the product itself has begun to achieve the future of Guobiao. We must pay attention to the various details of the watch itself, improve the quality, and remove various costs and investments that are not related to the product, so that friends who are new to the watch circle can get better watches with the least budget. This is what customization means.

Many watch enthusiasts are just getting started. It is wrong to always have high eyes but low hands. There is a saying that it is meaningless to talk about the value of polished prices. We cannot compare thousands of watches with hundreds of thousands of watches. After all, the craftsmanship platforms are not of the same order. The biggest thing we pay attention to is the movement. Why does Switzerland say 2824-2 is good? Why is it better than 2130? The reason is very simple, the price of 2824-2 is high, and one of the reasons for the high price is the high cost of materials. 2130 is cheaper than 2824-2 in terms of materials and workmanship. The difference this time is simply reflected in the quality of the movement. The 2130 steel parts are not strong enough, the lever is unstable and easy to lose gear, and the craftsmanship of the balance spring and balance shaft is not enough. The precision is not enough. Of course, these are compared with eta2824-2. At the same time, we can’t say that 2130 is very bad, after all, the price is there. What's more, not every movement is so unreliable. Therefore, the premise of judging the quality of a movement is to fully consider its base number and repair rate. Another important aspect is whether the engineering data and assembly process of the finished watch match the engineering data of this movement well.

Therefore, when we play custom watches, we actually pay more attention to the accessories themselves besides the opening movement. Such as the level of craftsmanship of the pointer, the workmanship of the case and so on. These are all players who need to play with their own hands to make a judgment. Of course, you can also learn from the macro of the watch on the Internet.

The twelve zodiac signs make a national texture

Some products of Eternate

Etnadi Enamel Craft

Eternate's products

PLAYSHARK

Antai diving watch under Etnadi

The external charm of a watch is reflected in the hands and dials. We have to look at the macro distance, whether the pointer has assembly marks, and whether there are burrs. These are the places where domestic watches urgently need to be improved.

In fact, there is a direct relationship between the quantity and quality of mass production. In the Chinese watch industry, there are very few technicians specialized in watch assembly. In terms of the output produced in China, it is completely mismatched. Therefore, it is impossible to guarantee the assembly of the Chinese watch industry for a long time. Blindly seeking quantity is the essence of blindly seeking profit. The quality we desire conflicts with quantity. This is also where our domestic watches need to change.

It is an indisputable fact that China is a big copycat country, but let's analyze it, who is to blame? The products of the merchants are nothing more than what they like. Because the majority of consumers are in demand. If this continues, it will be impossible to form a real Chinese brand. This requires the majority of watch lovers to correctly understand watches and treat counterfeit watches. Of course, the interpretation of copycats here cannot be generalized, it should be that everyone has their own standard. But the general direction should be self-contained.

In the future, Eternati will win more praises for its independent design, excellent quality and super high cost performance.

Eternate high-end series

Three Questions

More high-end all in Eternate

Baidu, Taobao, etc. directly search for "Etnadi"

We are always worried that no one will pay for the independent design. In fact, as long as there is a soul, as long as we treat it with heart, there will always be many friends to support it. We may not have the influence of big names, but we do have the determination of big names. We can develop and design a watch with enough soul regardless of everything, at least we think so, even if someone sprays him as shit. I think this is the performance of the progress of the national watch.

Let more people who love watches understand watches and everything about watches, and let us improve ourselves with the understanding of more people who love watches. Let the world of watches have no idiots and no deceit.
Finally, I wish that watch lovers are getting better and better.


————      
a watch with a soul
By L.Eternity